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Customer segmentation analytics evolve with GenAI, ML

GenAI, machine learning and advanced analytics techniques automate time-consuming aspects of customer segmentation, freeing up analysts to find insights and create value.


Google Cloud to inject Gemini into data, analytics tools

The tech giant unveiled integrations between its LLM and BigQuery, Looker and its databases to provide customers with a foundation for developing GenAI models and applications.


AI assistant from Tableau targets efficiency, deep analysis

The analytics vendor's copilot can recommend questions that might lead to otherwise undiscovered insights as well as understand follow-up questions that result in deep analysis.


New Databricks open source LLM targets custom development

The data platform vendor's new language model was designed to provide open source users with AI development capabilities similar to those provided by closed source models.

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Business Analytics/Business Intelligence Basics

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    data visualization

    Data visualization is the practice of translating information into a visual context, such as a map or graph, to make data easier for the human brain to understand and pull insights from.

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    noisy data

    Noisy data is a data set that contains extra meaningless data. Almost all data sets will contain a certain amount of unwanted noise.

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    Google Analytics

    Google Analytics is a web analytics service that provides numerous analytical tools for marketing purposes.

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